As I mentioned a while back, I currently work from my family's print shop; doing graphic arts, padding forms, and folding thousands of small forms. We started this year doing an email news letter as a big push for the business, and below is an article that I wrote for it under a column apply named "The Printed Rambler."
Even in a world where we do almost everything online, there is still a need of printers. Having a physical catalogue that you can flip through is more tangible than one in a browser. You can pick it up, put it down, and pick it back without any hassle. Not that there is anything wrong with online material, but there should be a balance, because not everyone is the same.
Thank you and enjoy:
Imagine for yourself this situation, you wanted a cake baked and
when you showed up at your local bakery, you gave the baker all the ingredients
for it. The flour, sugar, butter, eggs, etc., while you might think that this
is helpful, the unfortunate truth is, it really isn’t. They might not be the
right ingredients they need, or the correct measurements. The problem is, this
might make a mess that they have to clean up, and you will have a longer wait for
your cake.
When
you walk into your local print shop, it’s always good practice to have an idea
of the layout you want for your job, such as a drawing (doesn’t need to be
fancy), and well as any text or images you want as well. But laying out the
whole thing yourself in a computer file thinking it would make the process
easier and faster isn’t always the case. Just like the issue with the bakery,
this may also make a mess they have to clean up. Low resolution photos, to many
fonts, poor design, non-compatible programs, the list can go on and on. Again, like the bakery, these issues
could have you ending up with a longer wait time for your job to be completed.
So
next time you plan your order, be it for business cards, invoices, or
brochures, is the time you spent laying it out really worth it? Discuss your
project with Gateway Printing and we will work with you to design and produce
your project to a successful completion.
Info:
The Gateway Printing Co.
174 Main Street, Wareham, MA
http://www.gatewayprinting.org/
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